• Introduction to Retail
• Key terminologies used in Retail
• Types of Retail Outlets
• Financial Aspects
• Legal Aspects
• Retail Mechanism
• Consumer Behaviour and Expectation
• Communication in Retail
• Handling Difficult Customer
• Category Management
• Pricing in Retail
• Store Operations
• Retail Merchandising
• Retail Marketing
• Multi-channel Retailing
• Challenges in Retail
• Factors to consider before buying a franchise
• Hiring & Managing of Human Resource
• Customer Retention
• Technologies in Retail
• Trends in Retail
• Case Studies

This course contain case studies based on everyday practical situations, occur in retail business. The case studies are based on the following retail business:-

• D-Mart
• IKEA
• Walmart
• Big Bazaar

We have also included personal interviews of successful retailers narrating their journey in the world of retail.