• Introduction to Retail
  • Key terminologies used in Retail
  • Types of Retail Outlets
  • Financial Aspects
  • Legal Aspects
  • Retail Mechanism
  • Consumer Behaviour and Expectation
  • Communication in Retail
  • Handling Difficult Customer
  • Category Management
  • Pricing in Retail
  • Store Operations
  • Retail Merchandising
  • Retail Marketing
  • Multi-channel Retailing
  • Challenges in Retail
  • Factors to consider before buying a franchise
  • Hiring & Managing of Human Resource
  • Customer Retention
  • Technologies in Retail
  • Trends in Retail
  • Case Studies

Case Studies and Interviews

This course contain case studies based on everyday practical situations, occur in retail business. The case studies are based on the following retail business:-

  • D-Mart
  • IKEA
  • Walmart
  • Big Bazaar

We have also included personal interviews of successful retailers narrating their journey in the world of retail.